Our Platinum Partner Programme is open to businesses that supply goods or services to, and derive income from, the Visitor Experience & Attractions (VEA) sector. Partnership of AVEA offers a unique platform for such businesses to demonstrate their support of the work of the Association, its members, and the wider VEA sector on the island of Ireland.

The AVEA Partnership relationship is one that indicates support for the wider visitor attractions and experiences sector to reach its full potential, by enabling AVEA to pursue its core association objectives of advocacy, research, knowledge exchange and member networking, and to develop its policies around sustainable and responsible practices, career development, and educational opportunities.

AVEA Partner Access:

• The Partnership year runs on a January to December basis. Mid-year applications may be considered.
• Qualifying businesses may complete an Expression of Interest form.
• Final decisions on Partnership status and annual renewal rest with the Board.
• AVEA seeks to have Partners who are experts and leaders in particular areas, and the Board may choose not to have two Partners who operate in the same competitive space.
• Sustainability will continue to be at the core of AVEA’s agenda. Partners will be encouraged to demonstrate sustainable credentials, products and activities that support AVEA and its members’ sustainable ethos.

Partner Benefits include:

• Twice-yearly meetings with the CEO and senior Board members. Regular updates with the CEO on relevant market intelligence.
• Positive profile and visibility of the Partner Business by AVEA members, other associated businesses, and other tourism industry stakeholders which may open up additional business opportunities.
• Marketing and awareness benefits through inclusion on the AVEA website including branding on home page and Partner area.
• Inclusion on and recognised in other promotional communications and literature of the Association.
• Shared industry knowledge
  o AVEA will make available relevant research conducted by the Association and provide guidance to access research and data provided by the tourism agencies Failte Ireland, Tourism Ireland, and Tourism Northern Ireland.
  o AVEA will provide its Partners with the report on the Annual AVEA Member Business Survey and any other relevant interim surveys.
• Complimentary ttendance at key AVEA events and networking platforms where agenda permits and topic appropriate.
• Opportunity for Partner Business to channel research, expertise or knowledge to AVEA members if deemed appropriate and beneficial.

For applicable fees, please contact cflanagan@avea.ie.