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About AVEA

AVEA is the national representative association for the Visitor Experience and Attractions (VEA) industry in Ireland. AVEA was formed in 2017 by the sector, to provide advocacy and a forum for its members to network. We aim to build greater awareness of this vital tourism sector, to promote professional competence through learning and development, and represent our members in national tourism strategy and decision-making.


Our Core Objectives

  • To represent the Visitor Experiences and Attractions (VEA) sector and to advocate its importance within the tourism industry, local and national government.
  • To provide a forum for the exchange of knowledge, information and advice between members, and to provide external support and professional insight to support members in the delivery of best practice in customer care, interpretation and service standards.
    • To encourage the highest standards of professionalism within the industry, and to promote the development of the core skills and competencies required to drive the growth and continued success of the VEA sector
    • To conduct research for the VEA sector, and gather data on performance, in order to inform future planning, strategy, and case-making
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    • Management Structure

      AVEA is a registered company limited by guarantee. The Association has a part-time executive based in our secretariat in Sandyford who support the board and action the activities of the organisation. Founder and current board members are: