AVEA’s annual survey of member performance for 2023 is now available online.
At the launch of the publication at Strokestown Park House and National Famine Museum, AVEA Chair Geraldine Enright commented ‘With responses from 96 AVEA members, or 79% of our membership, our Report for 2023 is the most robust to date, reflecting the key metrics and benchmarks for Irish visitor experiences and attractions. The Report includes data on source markets, revenue streams, yields, staffing, remuneration, insurance, and more. As we develop our bank of research over time, we will further enrich our members’ knowledge around the sector and establish performance benchmarks. The Report will also assist other sectors and stakeholders in Irish tourism to truly understand the nature and value of the VEA sector, and the vital role it plays in both urban and rural settings in driving economic activity and social sustainability.’
Pictured: Geraldine Enright (Cliffs of Moher), Ann Daly (National Museum of Ireland), Anne O’Donoghue (Irish Heritage Trust), Grainne O’Malley (Birr Castle), Biddy Hughes (Westport Estate)
A hard copy of the Report can be ordered by emailing info@avea.ie (non-member charge €25.00).
