27 Feb 2026 – Inaugural All-island tour guiding symposium
Join us for the inaugural Symposium for Ireland’s professional tour guides, guide managers, visitor attraction managers, and guide educators.
Tour Guiding 2026: Trends, Innovations, and Excellence
Friday 27th February 2026, 10.00am to 4.00pm, at Dublinia, Dublin 8
AVEA, Dublinia, and TU Dublin are delighted to co-host the inaugural Symposium for Tour Guiding on the island of Ireland.
This in-person event is designed for those engaged professionally in the design and delivery of guided tours, the management of guides, education and training for guides, and the creation of visitor experiences.
Our speakers include Professor Michelle Callanan (University College Birmingham), Stephen Spencer (Stephen Spencer + Associates), and a panel of industry experts.
Delegates will also have the opportunity to network and workshop with other guiding professionals. Lunch is included. Meet fellow guides, share ideas, and discover what’s shaping the industry in 2026. Don’t miss out on the chance to level up your skills and connect face-to-face with enthusiasts who are passionate about excellence in guiding.
10.00am: Registration
10.15am: Professor Michelle Callanan
“The Algorithm Tour Guide: How AI is Disrupting Tourism and Tour Management” plus Q&A
11.15am: Stephen Spencer
“Spaces and Places: Creating a Unique Experience with Personality” plus Q&A
12.15pm: Industry panel of experts
“Beyond the Script: Innovating in a Changing Landscape”
1.00pm: Lunch
2.00-4.00pm:
Living History workshop with networking opportunities; self-guided visits
